Benefits of Text Marketing For Local Businesses
Report In To The Benefits Of Text Marketing For Local Businesses
Mobile text message marketing has arrived for the small business owner and is growing faster than any other advertising medium. Mobile phone usage in the UK has grown massively over the last few years with most people now owning one. According to the Mobile Data Association, in 2009 the UK sent an average of 265 million text messages and 1.6 million picture messages daily. Over the whole of 2009, 96.8 billion text messages were sent. And according to theinternet.com, there are over 76.8 million mobile phone subscriptions in the UK (more than the total population!) and mobile phones account for 69.8% of all telecommunication.
What Does that Mean for You, the Business Owner?
Your customers are using their mobile devices throughout the day, every day. Newspaper circulations are in decline, as are radio stations, direct mail doesn’t produce a large return, and Yellow pages are almost extinct. You need to advertise to your customers where they are, at that moment, directly and instantly. Text marketing allows this and will also produce almost instant sales. Large corporations have had access to text marketing, or SMS marketing as it is also known, for a few years now, and have shifted their advertising focus from traditional media to text marketing. According to the Mobile Marketing Association, by 2011 more than half of all national brands will spend between 5% and 25% of their marketing budget on mobile marketing. At the time of writing, over 40% of global brands have already used text message marketing campaigns. Until recently, it has been almost impossible for local businesses to compete. However, with the growth of local text marketing companies such as Star Consultancy, the playing field has now been levelled and so instead of just surviving with national chains in your market, you can now take them head on. Text marketing is clearly the most affordable advertising available today as well. No other form of marketing can compete with the price and return on investment text marketing provides.
Example:
A local restaurant owner found that he was slowly losing sales to competitors in the same town. With text message marketing he offered a free dessert with every meal purchased to every person who signed up to his VIP mobile list. Within one week he had over 100 subscribers. The next week while continuing to sign up more customers he texted
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